/Smartlands to Digitise Own Equity; Unveils Plans For Security Token Offering in the US

Smartlands to Digitise Own Equity; Unveils Plans For Security Token Offering in the US


Smartlands, a global security token issuance and investment platform, the first mover in regulated asset tokenisation, unveils plans to tokenise own Holding company, Smartlands Holding Ltd., and for the first time offer shares tokenised on the Smartlands platform to US investors. Valued at $28,600,000 (pre-money), the company will make 3.5% of its equity stake available to investors worldwide, including accredited investors in the US. Smartlands is looking to raise $1,000,000 and use the funds for global expansion, development of the newly released digital payment product Smartee, and distribution of the first Smartee Co-owner payment cards.

“This offering is a part of our bigger strategy of bringing in investments through the sale of a 12% equity stake. Our funding target is $3,900,000, most of which we plan to achieve through traditional fundraising. While in talks with VC funds and crowdfunding platforms, we want to give our community, individual investors, and crypto enthusiasts, a chance to acquire a stake in Smartlands. For the first time, we’re making the tokenised shares issued on Smartlands available for the members of our US community and some other previously untapped geographies.” – says Ilia Obraztsov, Smartlands CEO. “We believe that tokenising own equity is the future of fundraising for startups. This mode of crowdfunding far exceeds other types of public offerings in speed, efficiency, and transparency at much lower costs, potentially bringing a much brighter promise of liquidity.”

The security token offering will be conducted in partnership with IIP Securities, a FINRA-licensed broker-dealer in compliance with the Reg D, Reg S regulations. Digital securities issued on the Smartlands Platform will be available to accredited investors in multiple jurisdictions.

“We have plans to build a global digital banking ecosystem, and Smartee is a big part of it. Designed for highly diverse audiences, it’s a novel solution for digital payments and investing. With Smartee, users will be able to receive, store, and transfer EUR, GBP, USD and the most popular digital currencies in a friendly and secure mobile app with a built-in digital wallet,” – Yaroslava Tkalich, Smartlands CMO, adds. “The app is available for download from the Google Play Store (the App Store release is coming shortly). We already began to implement our Co-owner model, in which we allocate 6 million of Smartee shares to the first 1 million users who register an account and pass KYC. Soon we will begin distributing the physical payment cards and roll out new features”.

All are welcome to review the offering and fill in the non-binding application at https://equity.smartlands.io. STO starting date TBA.

Smartlands is a worldwide platform for the tokenisation of real economy assets by issuing security tokens. Smartlands Platform brings benefits to financial markets around the globe by providing a unique proprietary solution for fractional ownership in virtually any asset class, with a focus on higher-yield investments. Founded in 2017, Smartlands is based in London, UK. Like any investment platform, Smartlands cannot guarantee profits or revenues, and potential investors should obtain their own professional advice. For more information, please visit https://smartlands.io/.

Smartlands-powered Smartee is a fully-featured digital payment service designed to cater to the financial needs of a global audience looking to improve their banking experience. Smartee will combine a multi-currency wallet, a current account, a payment card, and an ability to exchange crypto-to-crypto, fiat-to-crypto, and crypto-to-fiat in one friendly and secure mobile app. Additionally, users will get an opportunity to receive cash back and invest funds into diverse blockchain-based securities. For more information, please visit https://smartee.co/

About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem – Honorary Ph.D. and is Chair Professor of Blockchain at China’s first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford’s Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission’s SME Instrument programme as a startup assessor and as a startup judge for the UK government’s Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He’s written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein’s professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he’s travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, ‘The Hitchhiker’s Guide to the Seas’ travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he’s raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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