Semiconductor Giant AMD Cuts Marketing Deal with Blockchain Games Distribution Platform Ultra to Push Next-generation Blockchain-powered Gaming
AMD, the global leader in the GPU market and world’s second-largest supplier of x86-based microprocessors and Intel rival has cut a deal with a wee Estonian startup called Ultra as a part of its ongoing mission to democratize the games industry for developers and players.
“AMD is excited about the use of blockchain technology for games publishing, licensing and rights management,” said Joerg Roskowetz, Head of Blockchain Technology, AMD. “AMD and Ultra are working together to make next-generation, community-centric game publishing a reality, transforming the way games are purchased, shared and experienced.”
Through this partnership, the two companies will cooperate on co-marketing activities to promote the Ultra platform and the benefits of blockchain-based game technologies.
“We’re excited to have AMD as a partner because of their dedication to gaming and blockchain technology. They saw our value proposition early on and recognized that blockchain is poised to change the face of gaming,” said Nicolas Gilot, CEO.
Sharing a common commitment to providing users with a robust games ecosystem, AMD and Ultra will cooperate on co-marketing activities such as contests and events to promote the use and proliferation of blockchain-based gaming technologies. In addition, Ultra will provide AMD with game codes for new games sold on its platform. These games will vary in genre and will be a mix of AA, AAA, and Indie titles, some of which will be exclusive to the Ultra platform. Ultra Games is not only a gaming platform but also an ecosystem that will include a number of yet unannounced hyper-social features.
Additionally, AMD and Ultra will work together to optimize cryptographic computer performance on the platform for gamers using AMD processors and graphics cards and will continue to explore additional collaborative activities in the future.
Ultra is a games distribution platform which offers players the first ecosystem that aggregates all of their gaming activities in one place, such as buying, reselling and playing games, access to live-streaming platforms, tournaments, reviews and contests, as well as interacting in their favourite communities and with their favourite brands. Using blockchain-based technology, Ultra allows for innovative business customizations that offer a whole new set of income opportunities set to developers as well.
Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.Irish Tech News put him in the top 10 Token Architects in Europe.
Kastelein has an Ad Honorem – Honorary Ph.D. and is Chair Professor of Blockchain at China’s first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford’s Saïd Business School for Business Automation 4.0 programme. Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission’s SME Instrument programme as a startup assessor and as a startup judge for the UK government’s Innovate UK division.
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He’s written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein’s professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he’s travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, ‘The Hitchhiker’s Guide to the Seas’ travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he’s raising three teenage daughters with his wife and sailing partner, Wieke Beenen.